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Singapore ChildFirst Pre-school Chain Gets Prestigious Award in Tianjin, China

Posted on 30 Jul 2014


ChildFirst’s branch in Tianjin, China (才儿坊@仁恒河滨花园)

Singapore – Singapore’s ChildFirst @ Tianjin, set up less than a year ago, has been named Tianjin’s leading pre-school (天津市亮点园) when over 100 top government officials, including the Communist Party Secretary of Tianjin, Ms. Sun Chunlan, and the Tianjin Mayor, Mr. Huang Xingguo visited the school.

ChildFirst – a subsidiary of Singapore’s Ednovation Pte Ltd, a pioneer in the field of pre-school education technology – operates 50 pre-schools in Asia including 15 ChildFirst centres in China. Its unique “future-proof your child” curriculum is designed to prepare children for success in adulthood.

ChildFirst began its operations in China in 2007 when it opened its first centre in Chongqing and now operates 12 ChildFirst pre-schools in the city. It commands 40% share of the premium pre-school market in the city of 30 million population, a remarkable leadership achievement for a Singapore brand in China’s largest city. Apart from Chongqing and Tianjin, ChildFirst also has centres in Chengdu.

Dr. Richard Yen, the Harvard-educated Singaporean founder of Ednovation, said: “This prestigious recognition is a welcome surprise as our Tianjin centre is only in its first year of operation. We would like to express our sincere appreciation to the Tianjin Government for its vote of confidence.”
“Setting up a centre in northern China, far away from our base in Chongqing, was a calculated risk that has paid off. Our brand has proven its leadership in a major Chinese city, emboldening our ambitions to branch out successfully to other parts of China, a market with huge opportunities as the official one-child policy is being relaxed,” he said.

“As Chinese parents value pre-school education as much as Singapore parents, their recognition of the unique value proposition of the “future-proof your child” curriculum is testimony that we are doing something right,” he said.

To better meet the demand of Singapore parents, Ednovation is opening ChildFirst @ Tampines Central in September this year, which will bring to three the number of ChildFirst centres in Singapore. The other two Singapore centres are in Dunearn and Mountbatten.

— End of Release –

Issued on behalf of ChildFirst by WeR1 Consultants Pte Ltd

Media Relations Contact:

edvn childfirst logo

Ednovation Pte Ltd
Stella Lau
Vice President, Brand Management
Tel: (65) 6240 6807

WeR1 Consultants Pte Ltd

Ian Lau
Associate Consultant
Tel: (65) 6737 4844

Amelia Lee
Associate Consultant
Tel: (65) 6737 4844

About Ednovation Pte Ltd

Ednovation Pte Ltd (“Ednovation”), founded in 1991, is a pioneer in developing e-curriculum for early childhood education. Its EdnoLand e-curriculum is used by hundreds of pre-schools in Asia and has influenced the life of more than 500,000 children.

In 2007, using the EdnoLand e-curriculum, Ednovation established its first ChildFirst Pre-school. Since then, Ednovation has grown to a chain of 50 pre-schools in Asia with at least 20 more confirmed pre-schools in the pipeline.

Dr. Richard Yen, the Singaporean founder of Ednovation, is a Harvard PhD entrepreneur who is bilingual and is at ease doing business in Singapore, China and the USA. He believes in “future-proof your child” to prepare them for success in their future. Dr. Yen walks the talk. He is using his approach to future-proof his own children.

For more information on Ednovation, visit:

For more information on EdnoLand, visit:

About ChildFirst

ChildFirst (才儿坊), a wholly owned subsidiary of Ednovation, is a premium chain of pre-schools in Singapore and China. ChildFirst offer its unique “future-proof your child” curriculum to prepare children for success in their future.

ChildFirst currently has three centres in Singapore: ChildFirst @ Mountbatten, ChildFirst @ Dunearn and ChildFirst @ Tampines Central (opening Sept 2014); and 15 centres in China.

For more information, visit: and