Prof. Wee Chou Hou

Prof. Wee Chow Hou is Professor of Strategy and Marketing, and Head of the Marketing and International Business Division at the Nanyang Business School, Nanyang Technological University (Singapore). He is also a Senior Fellow of the Institute on Asian Consumer Insight.

Professor Wee has consulted/conducted executive training for over 300 major organizations in over 30 economies/countries, including Fortune 500 companies, and is best known for applying Sun Zi Bingfa and other Chinese classics to modern business strategies and practices. Professor Wee is a member of several advisory boards locally and internationally, including being a member of the Civil Aviation Authority of Singapore and a board member of Singapore Christian Home (a nursing home with IPC status).