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Tembusu-Backed Multimedia Advertising Firm OOB Media to Debut on China’s Third Board

Posted on 17 Nov 2015
  • Founded by Singaporean entrepreneur Yee Fook Khong, OOB Media has the largest digital advertising network in China’s long-distance bus transportation market
  • Tembusu Partners invested seven-figure sum in 2012 for substantial stake in company

SINGAPORE / CHINA, 17 November 2015 – Singapore-based private equity firm Tembusu Partners Pte. Ltd. (“Tembusu Partners”) is pleased to announce that its portfolio company OOB Media HK Limited (“OOB Media”) is quoted on China’s National Equities and Exchange Quotations (“NEEQ”) under the name OOB Media (Sichuan) Co. Ltd. (security code: 833573).

Most of the shares of Shanghai-based OOB Media, which develops outdoor advertisement platforms for long-distance bus terminals in China, will start trading on NEEQ in early June 2016. Also known as China’s new Third Board, NEEQ has attracted more than 3,000 companies since its launch in 2012.

Founded in 2008 by Singaporean entrepreneur Yee Fook Khong, OOB Media uses multimedia LCD screens with interactive touch functions to encourage greater engagement with its clients’ target markets.

Earlier this year, OOB Media expanded its core advertising capabilities to include social media marketing by acquiring CCPower. CCPower developed a micro-channel marketing platform for Tencent’s popular WeChat messaging application, and engaged key influencers and celebrity bloggers through viral marketing.

The number of digital advertising screens it owns in China has increased from 245 to 700 across more than 20 cities, making OOB Media the largest digital advertising network in the country’s long-distance bus transportation market. It intends to expand into other geographical markets and extend its capabilities to include media platforms for office buildings and malls.

OOB Media, which received a seven-figure investment from Tembusu Growth Fund II in June 2012, counts household names such as Pepsi and Coca-Cola among its clients.

“The listing is a significant milestone as it will help to accelerate our transformation into a leading player in China’s digital advertising industry. Tembusu Partners, as a strategic shareholder, has been a very important part of this journey and we are grateful for its support,” said Mr. Yee, OOB Media’s Chief Executive Officer.

Before he set up OOB Media, Mr. Yee owned a food and beverage business in Shanghai, China that he grew to seven outlets. The flagship outlet, Malone’s American Restaurant, was sold in 2008.

Mr. Andy Lim, Founder and Chairman of Tembusu Partners, said: “China’s new Third Board has grown exponentially over the past year. With the listing, OOB Media will be able to reach out to many more investors. We are glad to have contributed to the company’s development and are confident that it will achieve even more in the years ahead.”

– End of Press Release –

Issued on behalf of Tembusu Partners Pte Ltd and OOB Media HK Limited by WeR1 Consultants Pte Ltd:

Media Relations Contact (Singapore):
WeR1 Consultants Pte Ltd

Ian Lau,
Rachael De Foe,
Tel: +65 6737 4844

About OOB Media HK Limited
OOB Media is a digital media advertising company with a focus on China’s bus terminals. It has the largest long-distance bus transportation network in China and has recently expanded into the media planning, and buying business. It has recently entered into social media marketing space.

For more information, please visit:

About Tembusu Partners Pte Ltd
Tembusu Partners is a private-equity investment firm investing in growth-stage companies, with a view to generating optimal returns for investee companies and investors. Headquartered in Singapore, its primary geographical markets are in emerging Asia – comprising China, India and Southeast Asia.

For more information, please visit: