Toku Enters the Middle East with Its First Regional Deployments
We are pleased to share that our portfolio company Toku, Asia Pacific’s leading AI-powered 360° customer experience (CX) platform, has entered the Middle East with its first regional deployments, marking a significant milestone in its global expansion.
A leading on-demand services enterprise operating across the region has selected Toku to power its contact centre operations, with the initial phase now live in Bahrain and Qatar. The multi-market rollout validates Toku’s strategy to extend beyond Asia Pacific into other high-growth, complex regions, with additional MENA markets scheduled to go live progressively through 2026.
The Middle East presents unique challenges, including fragmented regulations, multilingual customer bases, and stringent data sovereignty requirements. Toku’s hybrid deployment model—combining cloud flexibility with in-country processing—proved critical in meeting these demands, reinforcing the platform’s strength in supporting large-scale, multi-country enterprise operations.
This expansion builds on Toku’s proven track record in complex markets, following its successful deployments across Latin America and recent recognition by Frost & Sullivan and Gartner for its composable customer engagement platform.
We look forward to supporting Toku as it continues to scale globally and deliver enterprise-grade CX solutions in markets where complexity is a competitive advantage.
Read the full article here.
About Toku
Headquartered in Singapore, Toku empowers enterprises to elevate customer experiences with innovative, cloud-based communications and engagement solutions. Leveraging its expertise in the APAC region and an expanding global reach, Toku’s modular 360° CX platform features an Integrated Contact Centre, Programmable APIs, and Generative AI capabilities, including transcription, summarisation, conversation analytics, and virtual agents. Designed to integrate seamlessly with customer data and business processes, Toku’s solutions streamline interactions and drive scalable growth. Trusted by leading brands, Toku helps organisations achieve optimised outcomes and deepen customer relationships.
